The Role of Public Relations in Enhancing Revenue Generation in Local Governments: A Study of Yola South LGA, Adamawa State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Revenue generation is the backbone of local government operations, enabling the provision of essential services such as infrastructure, healthcare, and education. In Yola South Local Government Area (LGA), Adamawa State, challenges in revenue collection and management have hindered the efficient delivery of these services. Public relations (PR) plays a pivotal role in enhancing revenue generation by fostering transparency, building trust with stakeholders, and encouraging public compliance with tax obligations. Recent studies by Abdullahi and Musa (2024) highlight the importance of strategic communication in improving revenue collection in local governments. This study explores the role of PR in enhancing revenue generation in Yola South LGA, focusing on strategies and outcomes.
1.2 Statement of the Problem
Despite various efforts to improve revenue generation in Yola South LGA, issues such as low tax compliance, lack of awareness, and mistrust in local government authorities persist. Public relations has the potential to address these challenges by promoting transparency and engaging stakeholders, but its role in this context remains underexplored. This study investigates how PR strategies can enhance revenue generation in Yola South LGA.
1.3 Objectives of the Study
- To assess the role of PR in enhancing revenue generation in Yola South LGA.
- To identify challenges faced in implementing PR strategies for revenue generation.
- To propose effective PR strategies for improving revenue collection in Yola South LGA.
1.4 Research Questions
- How does PR contribute to enhancing revenue generation in Yola South LGA?
- What challenges hinder the effectiveness of PR strategies in revenue generation?
- What strategies can improve the impact of PR on revenue generation in Yola South LGA?
1.5 Research Hypotheses
- PR strategies significantly improve public compliance with revenue collection policies in Yola South LGA.
- Challenges such as limited resources and mistrust hinder the effectiveness of PR efforts in revenue generation.
- Enhanced PR strategies can lead to increased revenue generation in Yola South LGA.
1.6 Significance of the Study
This study provides valuable insights for local government officials, PR practitioners, and policymakers on leveraging PR to enhance revenue generation. It contributes to the development of effective communication strategies for addressing revenue collection challenges in Yola South LGA.
1.7 Scope and Limitations of the Study
The study focuses on the role of PR in enhancing revenue generation in Yola South LGA, Adamawa State, examining strategies, challenges, and outcomes.
1.8 Operational Definition of Terms
- Public Relations (PR): Strategic communication processes aimed at fostering positive relationships and promoting organizational goals.
- Revenue Generation: The process of collecting funds, primarily through taxes and levies, to finance government operations.
- Yola South LGA: A Local Government Area in Adamawa State, Nigeria, known for its administrative and economic activities.
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